Calamari was a pop-up restaurant run by philippino restaurant Pobre during the summer of 2022. They had a limited edition of calamari themed street food for the biggest festivals in Finland like Flow Festival, Tuska and Sideways.
I had the honor to create a visual identity for the pop-up branch of the restaurant. In the logo I decided to experiment with different typography, I wanted the logo to be playfull and fun.
The main ingredient in the food was Calamari, so I created a cartoon-like character to be used alongside with the logo.
Keywords: playfull, colorfull, cartoon, cute, fresh.
