In 2023 I had the great honor to do the branding for a totally new brand called CBuDDy, CBD-products selling online store.
Their products are designed to improve quality of life, and we wanted to make the brand very cool and trendy, but also approachable. My role as the brand manager was to design the visual elements of the brand, as well as dig into the feeling and things like tone of voice that really makes the brand a whole.
I love creating trendy and appealing brands that have the courage to do things a little bit differently, and this was definitely one of those projects!
In June 2023 CBuDDy opened a pop up in Helsinki, Vaasankatu 4.